When skiers become PSIA members, their dedication and love for the mountains become obvious. To celebrate their passion, PSIA partnered with Patagonia (who also loves the mountains) to give them discounts on gear. What better way to communicate this to our audience by taking pieces and parts of Patagonia pants, down jackets etc (all recycled clothes) and making mountains out of the clothes.
Avery needed to soften their perception of their White Rascal Belgian Wit without changing the foundation of the can artwork. We reintroduced this beer to craft beer lovers by softening the visual a little bit by removing the devil on the can and replacing it with a different version that is a little softer and a fluffier take on what a white rascal could be.
To get the local community excited about the Grand Opening of Snowmass Base Village, we created 21 unique ads that ran every week counting down the opening. Each ad highlighted one of the many new offerings in and around the new base village.
One of Colorado’s top ski resorts and in the Summer, they’re home to some of the best resort-based mountain biking with Trestle Bike Park and the Colorado Freeride Festival.
The toughest group of women in the state put on roller skates and compete against other state’s roller derby teams. We wanted to legitimize the sport a little more and make sure that our audience knows these women are badasses.
It’s rare to make it out there on your own in a band. Yamaha Music School is a place where teachers help guide your passion for music as well as being surrounded by other talented musicians to help bring out the best of each student.